What is SEO? A Beginner’s Guide to Ranking on Google

What is SEO?

SEO (Search Engine Optimization) is about increasing the visibility of your website on search engine results pages (SERPs) like Google. The main aim of SEO is to boost the traffic from organic searches by keeping your website more relevant, authoritative, and user-friendly for both the users and the search engines, of course.

Why SEO is fundamental?

For each second, there is a huge number of people (thousands+ext clf) searching for products, services, or information through the internet. If your website is at the top of the search results, you will have a much greater chance of getting these people to visit your site, leads, and sales. Actually, research reveals that sites on the first page of Google receive more than 90% of the total traffic.

How SEO Works?

Google and other search engines use algorithms to rank websites. SEO is a way of optimizing your website for search engine ranking factors that help your site meet the criteria. In general, there are three main parts of SEO:

1. On-Page SEO

On-page SEO focuses on the content, as well as the HTML elements of the web pages, and it includes such things as:

• Keywords
• Meta tags (title, description)
• Headings (H1, H2, H3…)
• Internal links
• Image optimization
• User experience (UX) and mobile responsiveness

2. Off-Page SEO

Off-page SEO deals with acquiring backlinks from trustworthy websites, taking part in social media, and building and maintaining relationships that give the website a high level of trust from other sites.

3. Technical SEO

Technical SEO is the way to boost by cleaning the dirt at the back without attracting the negative yin and yang, with a focus on the following elements that influence search performance:

• Website speed
• The mobile optimis
• Secure connection (HTTPS)
• Crawling and indexing of the site by search engines (sitemaps, robots.txt)
• Clean and uncluttered site structure

Types of SEO

1. Local SEO: This is a technique that makes your website more visible in local search results than the global ones (like “SEO agency in Noida”). It’s also very suitable for businesses with a physical store.
2. E-commerce SEO: This is ideal for online businesses, and it helps them to rank higher product pages as well as category pages.
3. Voice Search SEO: Voice search SEO refers to the process of making content to fit in the search using voice commands from virtual assistants such as Alexa, Siri, among others.
4. Mobile SEO: It focuses on mobile browsing experience to make sure your site functions

SEO or Paid Advertising?

Contrary to Google Ads and Facebook Ads, which are a short-term investment, SEO involves a long-term investment. The latter does not require you to spend money on it all the time, unlike paid ads which work only with a specific budget, when your budget is over, the ads disappear.

Conclusion

SEO is not just something you do at once—it is a task you do regularly. When executed in a proper way, it is one of the best cost-effective and sustainable ways to develop your business online.

If you are looking to manage your website’s SEO and also improve your Google ranking, you can do any of the following:

If you want professional help in handling your website’s SEO and in ranking well on Google, Just talk to the trusted SEO experts of Noida and Greater Noida.

Suvega Digital The best SEO company in Noida India and the best Search Engine Optimization company in Greater Noida India. Have the SEO company in Noida who ranks number one in SEO in Noida.