How to Find a WhatsApp Business Account
Business firms have always been in the quest for various media that they can use to communicate with their customers. One such tool that seems quite popular is WhatsApp. With more than 2 billion active users, the platform has developed a lot for sure. It is no longer just a chat app but a business tool that enforces one-to-one communication, customer service automation, and thus, higher sales. Nevertheless, getting a WhatsApp Business account and managing business tasks on the platform can be daunting for those who have little or no experience.
We, at Suvega Digital Media, are the go-to people for digital marketing and business solutions. Through this guide, we would like to help you find a WhatsApp Business account and elucidate how it can be beneficial to your commercial activities.
What is WhatsApp Business?
To learn about the existence of, and how to find, a WhatsApp Business account, we must start with the basics and clarify what it is. WhatsApp Business is a free app provided by WhatsApp and crafted especially for small and medium businesses so that they can connect with their customers in a more swift and effective way. Some of its features are different from the messaging app, for example:
Business Profile: The profile you create embodies vital information like the business’s description, website, email, and store location.
Automated Messages: The app also consists of the automated greeting and away from the messages that you can set up.
Quick Replies: Respond to customers quicker using pre-written answers on the most frequently asked questions.
Labels: With the help of labels, you can manage your contacts and conversations more professionally and easily.
WhatsApp Web: No need to fetch your mobile phone whenever you need your business account, simply access it through your computer in a less complicated way perhaps.
Through these features, the WhatsApp Business app enables businesses to manage customer relationships better and be able to engage in conversations on a real-time basis that is much more conducive to the customers’ expectations of today’s business world.
Why Is It Necessary To Have Business WhatsApp Account?
Before we go any further to locate a WhatsApp Business account, the reasons why you as a business should think of making one should be discussed first.
- Direct Customer Communication
WhatsApp offers businesses a direct, personal channel to communicate with customers. As a lot of people are using WhatsApp every day, businesses can communicate with their customers in a place where they are active, thus making interactions more straightforward and efficient.
- Increased Customer Engagement
WhatsApp allows for instant messaging, video calls, and voice notes, which can build more in-depth conversations. This enables businesses to give prompt feedback to customers, which leads to high satisfaction and engagement.
- Global Reach
The fact that WhatsApp is used all over the world makes it an excellent stage for companies that want to communicate with international customers without utilising complexes of expensive international phone and messaging systems.
- Rich Media Sharing
You can easily share images, videos, brochures, and other media to describe your products or services. It is a very powerful tool for sectors such as retail, real estate, and travel.
- Cost-Effective
WhatsApp is not only free to use but also its use does not lead to the same expenses as SMS or international calls. It is a budget-friendly marketing and communication solution for businesses of all sizes.
How You Can Find A WhatsApp Business Account?
After learning the necessity of a WhatsApp Business account, let’s move ahead to find and set your account.
- Download the WhatsApp Business App
First and foremost, download the WhatsApp Business app if you want to attract people to get acquainted with your activities. The application can be installed from the official websites of the Google Play Store and the Apple App Store (for Android and iOS users). Here’s the guide to getting it:
For Android: Navigate to the Google Play Store and look for “WhatsApp Business” to download the app.
For iOS: Open the Apple App Store and then go to “WhatsApp Business” to download and install the app.
Once the app has been downloaded, you can start off the registration process.
- Register Your Business Phone Number
When you create a WhatsApp Business account, you’re required to register a phone number. One thing to mention is that you’re allowed to use either a landline number or a mobile number. If you are using a landline, a WhatsApp call will be initiated instead of sending a text.
- Set Up Your Business Profile
Following the registration of the number, you will need to set up your business profile. This is crucial because this profile is the first thing that has a chance of attracting potential customers. The profile setup process includes the following steps:
Business Name: Select a name that is very indicative of your business.
Business Category: Decide on a category that most accurately represents your business, such as retail, food, services, etc.
Business Information: Give more information about your business, such as your physical location, email, and website link.
Be certain that you include a profile picture that best exemplifies your business. It could be your company’s logo or an image of your products or services.
- Verify Your Business Account
Businesses can get WhatsApp Business to verify their account so that they can have the trust of their customers. Verified accounts will have a green checkmark next to the business name. To get your account verified, you’ll need to provide the necessary documentation that proves your business is real, such as a business registration certificate or tax ID number.
While validating your business is an option not a must, it has the potential to make your brand more trustworthy and allows the customers to be more at ease while eventually making contact with your business on WhatsApp.
- Leverage WhatsApp Business Tools
Common Mistakes to Avoid When Setting Up WhatsApp Business
Although it might appear straightforward to set up a WhatsApp Business account, certain common mistakes could be very fatal. Therefore, be on the lookout for these problems. They are a few mistakes you should exclude:
- Using a Personal Number
It wouldn’t be wise to use your personal number for the business account. Instead, use the services of a dedicated business number to maintain the privacy and at the same time ensure that your personal life and business communication are separate.
- Not Customizing Your Profile
A mainstream, commonplace business profile may repel a good number of potential customers. A well-thought-out WhatsApp profile with a properly filled out information sheet, enticingly strong profile picture, and a business description all work exceptionally great for a professional look.
- Overloading with Automated Messages
While using automation may make your job easier, relying too heavily on automated messages is not a good idea. Personalization is the golden rule for building trust with customers. Therefore, use automated responses only when necessary, and always make sure that you leave room for a personal touch.
- Neglecting to Respond Timely
WhatsApp is a platform that is designed for real-time communication. Therefore, it would be wise for you to respond to customer inquiries as fast as possible in order to prevent you from missing out on possible sales or opportunities.
- Not Utilizing the Catalog Feature
The fact is that a lot of the businesses don’t realize the full potential of the catalog feature, which in fact is one of the most powerful tools in exhibiting goods and services. By having a catalog created you make the act of browsing your business’ offerings easy for the customers as they are not required to leave the app.
Conclusion
Whatsapp business can be gigantic for business entities, regardless of their scale. It’s a very quick and direct way that businesses could use to deal with their customers. If you simply implement the instructions contained in the guide, you will surely be able to quickly and effectively create your WhatsApp Business account and smoothly incorporate its various features. The key things to remember are to keep your business profile professional, learn how to use the app’s features effectively, and promote your WhatsApp contact details through several different channels.
If you need professional help with setting up and managing your WhatsApp Business account, Suvega Digital Media is the company you need. We are a digital marketing and business solutions provider that focus on delivering results for online businesses. Don’t hesitate to contact us if you want to learn more about our services!
Let me know more: https://suvegadigital.com/whatsapp-marketing.html
📞 Call us +91-7503795070, +91-9818654009 or Visit www.suvegadigitalmedia.com 📧 Email us at info@suvegadigitalmedia.com