Social media marketing is one of the powerful ways of Digital Marketing that utilizes different social media platforms to establish brand recognition, reach the target audience and create deep conversations to build a loyal community online. Social media channels like Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, etc have become a major source of news and information in today’s internet-driven world. Social media presence is also a vital factor in search rankings and digital marketing and involves collaborating with industry influencers to convince people to take action.
Social Media supports your SEO activities. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.
Social Media Marketing allows you to identify and categorize your target audience by demographics, interests, and behavior. Accordingly, we analyze and craft relevant communication strategy.
We develop meaningful online conversations with your followers to understand the audience pulse and gain trust thereby building your Industry Thought leadership.
Growing your followers on social networks will help you increase word of mouth and referrals. Our Social Media Marketing helps you create and maintain an image that appeals to your target audience and we ensure that your brand has a high recall value.
Social Media offers a plethora of channels to reach Target Audience. We perform in-depth analysis and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms for you.
With an effective social media content marketing strategy, You can drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting social ads to stay at the top of the mind for new website visitors.
” Social media has changed the business landscape and the way consumers communicate with businesses, and vice versa. Social media is a vital means of developing relationships with the customer and helping them through the sales funnel. If you want to get in front of people, social media is the way to do it. “
“Undoubted, in today’s digital age, your business should be on social media. As a brand, you need to know where your audience is and start from there Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.”
“Social Media content for your profile would depend on your Industry and target audience demographic as well as the chosen social media platform. Each social media platform is enticing in its own way, but use the wrong type of content on the wrong audience will not yield result and may brand you as an unprofessional business entitiy”
“Social Media is vital for both, in different ways. While B2C businesses can leverage Social Media to create audience connect and bring more engagement, B2B businesses need to use social media to share valuable industry content.”
“It’s difficult to put an exact number on what your social media marketing budget should be. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.”
“After selecting the right platforms and planning the campaigns, you should decide what metrics to check in order to determine the ROI – could be traffic, engagement , conversions on social media etc or anything else deemed important for the business.”