How to Send 1 Lakh Message on WhatsApp? Complete Official & Legal Guide

Numerous​‍​‌‍​‍‌ businesses come up with a frequently asked question: the way of sending 1 lakh message on WhatsApp? Whether you are running marketing campaigns, sending alerts, or updating customers, WhatsApp is the leading communication channel in India. But it has to be understood that sending bulk messages on WhatsApp needs to be done through a legitimate and official method to steer clear of number bans and legal troubles.

This article sheds light on how to send 1 lakh WhatsApp messages in a safe, legal and scalable manner through the use of the Official WhatsApp Business API.

Can You Send 1 Lakh Messages Using Normal WhatsApp?

❌ The Short Answer: No

It is simply impossible to send 1 lakh messages through a normal WhatsApp or WhatsApp Business App. WhatsApp is very strict about the limits of:

Sending a massive number of messages in a short timeSharing the same message with too many peopleAdding people to too many groups without their permission

Any of these and more can cause your WhatsApp number to be banned. Additionally, if you:

Use bots, third-party apps, or scripts to send bulk messagesHave your phone connected to an unsecure or non-official platformSend spam or unsolicited messages

Then, you will be risking losing access to your WhatsApp account. Therefore, WhatsApp Business API is the by far the only authorized way if you are going to do bulk messaging seriously.

The Only Official Way: WhatsApp Business API

In order to figure out how to send 1 lakh message on WhatsApp, it is necessary to grasp the fact that only the Official WhatsApp Business API sanctioned by Meta (WhatsApp) is the right and feasible channel.

What is WhatsApp Business API?

WhatsApp Business API is intended for:

Medium and large businesses, as well as enterprisesAutomating customer communication and engagementReceiving and handling inquiries through chatbots and humansPersonalizing marketing at scale

Most importantly, it is different from the point that the API allows the business to

send messages one-to-one at scale but not to groups.

How to Send 1 Lakh Message on WhatsApp Using API (Step-by-Step)

Step 1: Get WhatsApp Business API Access

To get a WhatsApp Business API account you:

Must provide your business information, phone number, and Facebook Business Manager IDGo through a business verification process andObtain Meta (Facebook) approval

This helps to ensure that your business is verified and in line with regulations.

Step 2: Collect User Opt-In (Mandatory)

WhatsApp mandates that the sender must always have the recipient's clear consent before sending messages to them.

Some of the ways to get user permission for receiving WhatsApp messages are:

Direct in-person requestThrough a WhatsApp opt-in messageVia a website opt-in formIn an app during sign up

Strictly speaking, bulk messaging cannot be carried out if there is no user ​‍​‌‍​‍‌opt-in.

Step​‍​‌‍​‍‌ 3: Create WhatsApp Message Templates

You are required to use WhatsApp-approved templates to send bulk messages.

The templates can be for:

TextMediaInteractiveMulti-language

Every template is scrutinized and authorized by WhatsApp.

Step 4: Upgrade Messaging Limits

WhatsApp has tier-based limits:

Up to 1,000 customers in a rolling 24-hour cycleUp to 10,000 customers in a rolling 24-hour cycleUp to 100,000 customers in a rolling 24-hour cycle

There are some conditions your number must fulfill to send 1 lakh messages:

Have to be known as a quality businessGood customer interfaceHave a history of providing excellent customer support

Long story short, WhatsApp gives permission to send 1 lakh messages per day or even more.

Step 5: Send Messages via API Dashboard or Automation

It will be like:

Checking and updating the Phone NumberListing, obtaining, or creating approved templatesSending a message to a mobile device using the APIGathering and evaluating the report or reply from the user

Each message that is sent is individual and private, it doesn't come in groups.

Important Rules While Sending 1 Lakh Messages on WhatsApp

Here are some safety measures to keep your account from being banned:

Only send messages to your customers with their consent.When you introduce yourself, say that you have their attention.Building your own customers list is more important than all other techniques.Always maintain your contacts and offer a less aggressive opt-out procedure.Always use message template for brand-new, or promotional messages.

If you neglect these guidelines, there is quite a high probability that your number quality will be lowered.

Use Cases for Sending 1 Lakh WhatsApp Messages

Some of the tools for sharing a message business:

Confirmation of a reservationConfirmation of an appointmentNotification of account activityNotifications alertsPromotions of productsReminders of payments

This way of communication is mainly used by ecommerce, startups, education, healthcare, and enterprises.

Cost to Send 1 Lakh Messages on WhatsApp

WhatsApp bills for conversations rather than individual messages.

The real cost can be figured out based on:

The country to where the message is being delivered;The number of conversation starters;Conversations switched from business to user.

In comparison to SMS or email marketing, sending 1 lakh messages is a much cheaper and a more effective approach.

Why WhatsApp API Is Better Than SMS & Email

ChannelOpen RateWhatsApp90%+SMS40–50%Email15–20%

The above data is the main reason why companies today use WhatsApp as their main channel for bulk communications.

Final Answer: How to Send 1 Lakh Message on WhatsApp?

✔ You can't send 1 lakh messages through a regular WhatsApp account

✔ Official WhatsApp Business API is the only option you have

✔ Messages can only be sent on a one-to-one basis, never in groups

✔ Both opt-in and template approval are required

✔ This is the only legal and scalable method

Get Help to Send 1 Lakh WhatsApp Messages

Some roles of an official WhatsApp API service provider are:

Helping you with API integration andSetting up a WhatsApp Business accountProviding a WhatsApp Business PlatformOffering support andServices for compliance and customers ​‍​‌‍​‍‌acquisition.